Less mistakes, more engagement: what you need to fix in your networks right now ‼️

Social media is a strong platform for any brand but can also be a barrier to growth and conversion if not used correctly. According to research done by Sprout Social, 46% of consumers would unfollow a brand if they felt the brand wasn't hearing them. Are you hearing your people? Some of the most common social media mistakes and how to avoid them are below.

Good social media management is key to building a solid community, generating engagement, and enhancing the growth of a brand.

1. Not paying attention to insights and metrics.

Publishing content without reviewing its performance is equivalent to firing an arrow with your eyes shut. Insights on each platform give helpful information regarding what is working and what is not. For instance, in 2019, Instagram decreased the visibility of posts with low engagement, punishing those who failed to review their data.

To avoid this, continuously track key metrics such as engagement, reach, and conversions, and rebalance your strategy according to the feedback. Netflix is a great example, with data-informed campaign personalization leading to increased engagement.

2. Not responding to comments.

Social media is a two-way communication channel, not a one-way display case. Failing to answer comments will cause your audience to feel ignored and lose interest in your brand. A good example was the story of an airline that failed to reply to a viral complaint on X and lost millions in reputation.

Ignoring comments or not responding to messages can cause you to lose potential customers without realizing it.

How to avoid it: Always respond to comments and messages, even if they are negative. Interacting with your audience strengthens their bond and makes posts more noticeable.

3. Using irrelevant or excessive hashtags.

Incorrect use of hashtags can lead your content to the wrong audience or make it look like spam. In 2018, a fashion brand used trending hashtags unrelated to its content and was criticized by users, affecting its credibility.

How to avoid it: Research the right hashtags for your niche and only include those valuable to your content. As a general rule, mix popular hashtags with some more specialized ones.

4. Not optimizing content for each platform.

What works for Instagram will not work for LinkedIn or TikTok. Each platform has its style, format, and type of audience. National Geographic, for example, adapts its content to each network for maximum impact.

How to avoid it: Create optimized content for each social channel. For example, on Instagram, focus on great images, TikTok, and short and catchy videos. And on LinkedIn for more professional content.

Avoiding these mistakes will reinforce your social media presence and enable you to engage with your audience more effectively.

Are you making any of these mistakes? Follow us on our social networks, and we'll help you fix it!