Attractive Design or Visual Chaos? What your brand says without words

With the endless scroll and fierce competition in this day and age, visual design is not just all about aesthetics anymore but communication, strategy, and differentiation as well. A poor color, typography, or composition selection might make a brand go unnoticed or even be perceived as untrustworthy. On the other hand, a fantastic design develops brand reputation and forms closer bonds with the audience.

Visual design is your brand's calling card. A good design can attract, excite and connect with your audience, while a sloppy design can alienate potential customers.

What does design say about your brand (even if you don't speak)?

A brand's Instagram feed can be thought of as its virtual store. If it appears cohesive, inviting, and consistent with your personality, the message will be professionalism, trust, and authenticity. However, if the colors are all over the map, the fonts are all over the map, and the layouts are messy, the message is unorganized and lacking direction.

Examples of great designs (and some failures)

✅ The success: Nike

Nike is an exemplary case of perfect visual design. Its feed has a neat appearance, with bold images and limited text that reinforce its message of strength and performance. Its design is clean, simple, and striking, without much text or unnecessary colors.

Nike dominates the game with powerful, minimalist, always-on visual design

❌ The failure: McDonald's in 2021

McDonald's launched a redesign in order to refresh its appearance on networks, which caused confusion. The brand utilized flat imagery and muted tones that strayed from its vibrant personality. The people did not connect with this change, and the brand had to fix its strategy in order to get back to its roots.

Macdonald's packaging redesign by Pearlfisher, 2021

Secrets to a successful visual design in social networks

✅ Consistency: Employ a color scheme, font, and visual aesthetic consistent with your brand.

✅ Simplicity: Avoid overloading designs; more is not better.

✅ Readability: If you employ text, keep it easy to read.

✅ Visual quality: Spend money on high-resolution images and designs.

✅Testing and tweaking: Analyze how your audience reacts and make adjustments accordingly.

Design is not window dressing; it's introducing your brand to your audience. Amazing design can get people out of their tracks and lose them in a heartbeat.

✨ Is your design talking to your audience? We make sure that it does!